When you sell a product, you are actually selling a commodity. But there are lots of commodities available in the market, so to sell your product, your product should be priced the least among all. For that you will have to compromise with quality as well as your margin. Also there will be no loyalty for your product.

To overcome above problems, you need to market your products. If marketed effectively and properly, your product will no longer be a commodity and thereby you will be establishing a brand name. Thus people will agree to pay you extra bugs in comparision with the commodity and gradually, because of your product's quality and brand name, you will have a loyal consumer base.Marketing is the function of creating BRand Awareness. It uses statistics and demographics to create ways to connect a biz with its potential customers. It's an essential business function. Completely necessary in the every sector.It raises the cost of ordinary goods and convinces the blind masses that they require the item or they will be a social outcast. Without it, basketball players, baseball players and other sports figures wouldn't be the hero??s of today and get paid lifetime salaries for playing school yard, children??s games and thumbing there noses at there spoiled existence.